DyStar’s New Blue Shades for Denim

The DyStar’s Denim Team has developed new blues based on DyStar^® Indigo Vat 40% Solution. The Denim team has a strong focus on environmentally friendly solutions and on providing the best service to their customer.

But they also strive to inspire the denim industry with new shades and effects. Celebrating a “Festival of Blue”, the company introduced 4 new shades that meet the industry’s demand for fashionable denim.

• Sky Blue is a bright blue that has a clear look after the wash-down process is applied
• Ever Blue is a ring dyeing and keeps jeans after washing and fading forever blue
• Full Blue is a core dyeing to make jeans appear bluish after wash down
• Deep Blue is a very special process to provide an extremely dark shade and more resistance to fading

“With these new developments, the DyStar denim team continues the way to offer the best and most innovative solutions to our Indigo Solution customers” states Thorsten Hüls, Head of Marketing & Sales for Denim.

“We don’t only want to provide the best product, we also want to be an inspiration for denim fashion by launching these fresh new blues” states Naceur Azraq, Global Technical Manager of Denim.

DyStar Indigo has a history of more than 125 years of technical development and inspiration. The core product is the state-of-the-art DyStar Indigo Vat 40% solution which allows a cleaner indigo dyeing process and a reduction of Sodium Hydrosulfite usage by 60% – 70%. Being a solution provider, DyStar offers not only high-quality dye. The DyStar Denim Solution also includes auxiliaries to provide beautiful, fashionable wash effects, Lava^® dyes for colorful denim, and a service team that supports our customers in all important denim markets.

If you are interested in finding out more about DyStar, don’t hesitate to contact us.